Apparently, word getting around that your movie presents a rapist as the hero not so good for the bottom line

NYTimes:

It was a disappointing weekend for Seth Rogen. His “Observe and Report” opened in fourth place with an estimated $11.1 million. The movie, written and directed by Jody Hill, may have suffered from poor word of mouth. Reviews were sharply mixed, with some critics arguing that the picture, from Warner Brothers and Legendary Pictures, made light of date rape.