The AFI is (quoting from their website)
[A] national arts organization dedicated to preserving the heritage of film and television, identifying and training new talent, and increasing the recognition of the moving image as an art form.
They're the ones who've been coming up with those "100" lists of best-loved moments from the movies; quotes and so on, for the past year or so. And they host retrospectives, film festivals, etc.
They're pretty well established in the film & TV world, so for Veronica Mars to get noticed after less than two seasons on the air is something of an achivement. Especially considering they did it with (realistically speaking) no one watching...
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